While blogging has only reached prominence in the last few years, it was actually invented by the ancient Romans who built a majestic blog in 200 BC from marble, granite and links they stole from the Greeks.
"Blog" itself is short for "weblog," which is short for "we blog because we weren't very popular in high school and we're trying to gain respect and admiration without actually having to be around people."
Creating your own blog is about as easy as creating your own urine, and you're about as likely to find someone else interested in it. One popular technique for building readership is to send e-mail to more well-trafficked blogs offering to exchange links with them. One popular response from those blogs is to laugh derisively and hit the Delete button.
Another approach for advertising your blog is to mention it as much as possible in conversation; you'd be surprised how many people are fascinated to hear you have a blog and want to know more, especially if you were expecting the number to be greater than zero.
However, there are many popular blogs already in existence, and if you want people to think you're cool, you're probably better off claiming you were a "guest blogger" for one of them. Your average blog has so many guest bloggers and such a crappy search feature that nobody will ever be able to prove you wrong.
As a handy guide for crafting your horrible lies, here's a list of some of the already popular blogs out there। (I'm omitting the blogs at Wired, because, hey, I have to work with these people.) Along with each blog's name, I've provided what would be the ultimate perfect blog entry for that particular blog. I'm tired of the word "blog" now.